A different way
to find your line.

Sales has always been part of my life.

I come from a long line of salespeople on both sides of my family. Growing up, I was surrounded by conversations about business, relationships, negotiation, and what it takes to succeed. Long before I understood sales as a profession, I was learning how much of it comes down to understanding people, building trust, and knowing how to communicate.

That environment sparked a passion that has followed me throughout my life.

I started gaining experience through sales-related jobs and internships in high school, and I've continued building on that foundation ever since. My journey has taken me through a variety of roles and industries, including serving as founder and CEO of a consulting company, working in sales development, and growing into an account executive role.

Along the way, I've seen sales from different perspectives: as the founder and CEO of a consulting company responsible for building and leading a business, as a sales development representative opening doors, and as an account executive building relationships, guiding buying decisions, and closing deals.

Every role has taught me something different. Some lessons came from successes. Others came from mistakes, difficult conversations, missed opportunities, and figuring out how to approach things differently the next time.

And that's exactly why I started Carve Selling.

Why Carve Selling?

I love the craft of sales. Just as much, I love sharing what I’ve learned—the habits that helped, the mistakes that taught me, and the small improvements that add up over time.

Over the years, I've picked up strategies, skills, habits, and lessons that have helped me grow professionally. I wanted to create a place where I could pass those experiences along—especially to people who are just getting started, looking to break into sales, or trying to take that next step in their careers.

I don't believe there's one perfect sales script or a single approach that works for everyone. I believe great salespeople develop by mastering the fundamentals, putting in the work, learning from experience, and eventually finding a style that feels natural to them.

That's where surfing comes in.

Find Your Line.

Surfing and selling have more in common than you might think.

When you first learn to surf, you're focused on the basics. Reading the waves. Finding your balance. Learning when to paddle and when to stand.

At first, you're just trying to catch a wave.

But as you improve, something changes. You start recognizing opportunities earlier. You learn to adjust to different conditions. Your movements become more intentional. Eventually, you're no longer just riding the wave—you're carving your own line.

I've found that sales follows a similar progression.

Early in your career, you're learning the fundamentals: prospecting, asking questions, handling objections, and building confidence. With experience, you begin to understand the bigger picture. You learn how to read a conversation, recognize what matters to a buyer, adapt when things don't go as planned, and develop your own approach.

The best salespeople don't all look or sound the same, just like the best surfers don't all ride the same way.

They understand the fundamentals, trust their instincts, and know how to adapt.

That's the idea behind Carve Selling.

I created this brand to combine two things I'm genuinely passionate about: sales and surfing.

My goal is to make useful sales education feel approachable: share what I’ve learned, help others avoid some of my mistakes, and give developing salespeople practical tools to build confidence and grow.

Whether you're trying to land your first sales job, transition from SDR to AE, or become more effective at closing deals, I want Carve Selling to be a resource that helps you get there.

I'm still learning, too. That's part of what makes both sales and surfing so rewarding. There's always another skill to develop, another challenge to overcome, and another opportunity to improve.

You don't have to sell exactly like someone else to be successful.

You just have to find what works for you.

Find Your Line.

— Joe D'Avanzo
Founder, Carve Selling