01 / Free
Learn to Ride
Practical lessons, useful frameworks, and quick tools for mastering the fundamentals.
CARVE SELLING / SALES EDUCATION
FIND YOUR
LINE.
Practical sales education for SDRs stepping into closing roles and account executives building their craft. Learn the fundamentals. Develop your instincts. Sell your way.
Explore the field guide ↗Get the free plannerThe progression / 01
You don't start
by carving.
The first wave teaches you balance. The next teaches you timing. Carve Selling helps you move from learning the fundamentals to confidently owning the full sales conversation.
02 / Field guides
Find Your Line
Structured training, realistic deal scenarios, and repeatable tools for your next step.
03 / Coming later
Learn to Carve
Coaching and personalized deal reviews when the community is ready. Not available yet.
Volume 01 / The AE Field Guide
From booking
to closing.
For SDRs stepping into closing roles and newer AEs learning to run better deals. A field-tested mindset, practical examples, worksheets, and a 30-day practice challenge.
Discovery and qualificationDemos and business casesNegotiation and forecastingDeal simulations and templates30-day challengeEvidence-led selling
COMING SOON / PLANNED $39
Preview available for review; checkout and paid delivery are not active. Examples are fictional.
CARVESELLING
VOLUME 01 / SALES FIELD NOTES
THE AE
FIELD GUIDE
From booking meetings to closing deals.
FIND YOUR LINE.
Free field tool / 02
A better call
starts before
the call.
Get the two-page Discovery Call Planner. Prepare with verified context, sharper questions, and a clear next-step objective.
Download the free planner ↗Direct download for now. An optional email signup will be added after the email platform is connected.
Read the conditions.
Choose your line.
Behind the brand / 03
Built from a lifelong passion for sales.
Founder Joe D'Avanzo grew up surrounded by salespeople, learned the craft through jobs and internships starting in high school, and has worked on both sides of the table—as a founder and as an SDR and AE.
Read Joe's story ↗“There's no perfect script. You learn the fundamentals, build your instincts, and find your own way.”
JOE D'AVANZO / FOUNDER
Good to know
Before you paddle out.
Who is this for?
SDRs preparing for their first AE role and early-career AEs improving their discovery, qualification, negotiation, and closing skills.
Is the AE Field Guide on sale?
Not yet. The $39 price is a proposed launch price; the guide is currently available as a review edition while we set up checkout and delivery.
Can I book coaching?
Coaching is a future offering. The first launch focuses on free learning and the AE Field Guide.
Does the guide promise sales results?
No. The examples are educational and fictional, and results depend on context, experience, and practice.
Keep learning. Keep improving.
Find your line.
Build your own approach. One better conversation at a time.
Start with the free planner ↗